Aura Legacy Law is an estate, business, and wealth planning firm serving North Idaho, Eastern Washington, and Southern California. The project required a full brand transition and a new site presence aligned to the firm’s updated name and identity (formerly Don Gary, PLLC).
The build focused on one job: make trust and clarity unavoidable within seconds. The homepage establishes authority immediately, reinforces the firm’s “lifetime partner” positioning through the Legacy Guard Assurance concept, and routes visitors into structured planning categories instead of leaving them to guess where they fit.
Practice areas were organized into clear, standalone service pathways including fundamental estate planning, advanced estate and wealth preservation planning, incapacity planning, business planning, special needs planning, and elder care. This structure helps visitors self-select quickly and reduces friction before the first call.
Conversion paths are direct and consistent, with persistent Contact access, a full contact form, and a dedicated Payment page to support client onboarding and continuity.
Result: a clean, authority-first digital foundation that introduces the new Aura Legacy Law brand confidently, preserves continuity from the prior firm identity, and supports lead generation through structured service clarity.
